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Data mining for small shops: Empowering brick-and-mortar stores through BI functionalities of a loyalty program1
Academic Article
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authors
Kucklick, Jan-Peter
publication date
December 14, 2020
has subject area
computer science
engineering
published in
Information Systems Management
Journal
Identity
Digital Object Identifier (DOI)
https://doi.org/10.1080/10580530.2020.1855486